We here at Venture Architecture love taking phone calls, but sometimes we are just too busy to answer right away. If that is the case, you may have been put on hold. Instead of playing generic elevator music, we chose to play an interesting piece that may sound familiar. In fact, it is an old Apple commercial that originally aired in 1997. It was Apple's first ad with the "Think Different" slogan. The message of the ad is powerful and one that Venture Architecture takes seriously and one we emulate. You can watch the entire commercial below...